Bringing India’s Traditional Greens Back to Everyday Life
At Keerai Kadai, we believe that healthy food creates a happy life. Our mission is simple to make India’s most powerful traditional plant based wellness accessible, convenient, and part of the modern daily routine.
What started as an effort to help families eat better has now grown into a purpose driven wellness movement powered by over 1,500 farmers, 2,00,000+ customers, and a team deeply committed to clean nutrition.
Keerai Kadai began with a simple dream to revive India’s forgotten plant based wisdom and bring it back into every household, just like milk and newspapers arrive every morning.
For generations, Indian homes relied not just on greens, but on the complete goodness of plants including their leaves, flowers, roots, and stems for strength, immunity, recovery, and daily balance.
Over time, these traditional foods slowly disappeared from everyday diets because they required long preparation time and were often misunderstood or disliked in taste.
We started with greens, and today we thoughtfully use the full spectrum of plant benefits whether it comes from leaves like Moringa, flowers like Senna, fruits like Amla, or roots like Ashwagandha transforming them into simple, comforting, and easy to consume wellness formats.
We are here to bring this wisdom back beautifully, simply, and authentically.
Our PURE Purpose
We develop 100% plant-based Dip Soups and Herbal Teas inspired by India’s traditional “Food as Medicine” wisdom.
Our sachets make greens easy to consume, quick to prepare, and tasty enough for everyone - from busy professionals to elderly grandparents and college students.
Every product is:
- 100% Natural
- 100% Plant-Based
- Free from Preservatives & Additives
- Crafted for daily wellness
This is our promise: nutrition in the purest form.
How We Maintain Purity?
Every product goes through a rigorous process:
- Solar/shade drying to retain nutrients
- Scientific milling & blending
- Double filtration
- FSSAI/TNAU laboratory testing
- Hygienic packing
- Zero-microplastic tea bags
- Plant-fiber envelopes
- Continuous R&D to modernise traditional foods
We never compromise - not in sourcing, not in testing, not in packaging.
The Farmers Behind Your Wellness
Our work begins long before a sachet reaches your cup.
We partner with 1,500+ farmers across Tamil Nadu, ensuring:
- Fair-trade pricing
- Year-round income
- Guaranteed procurement
- Preservation of native green varieties
- Training in sustainable farming & hydroponics
For us, farmers aren’t suppliers - they are the foundation of our mission.
Every time you choose Keerai Kadai, you help protect traditional crops, support rural income, and empower a network where 85% of our workforce are women.
Where Your Money Goes?
When you buy from Keerai Kadai, you support much more than a wellness brand.
Your purchase directly contributes to:
1. Farmers & Raw Material Sourcing
Premium pricing, secure income, preservation of native greens.
2. Processing & Quality Testing
Drying, blending, filtration, and scientific testing to keep products pure and safe.
3. Packaging & Innovation
Zero-microplastic dip bags, whole-bud teas, sustainable envelopes, travel-friendly sachets.
4. Logistics & Delivery
Fresh-stock dispatch and safe delivery to your doorstep.
5. Awareness, Education & Impact Campaigns
Farmer-led events, clean nutrition awareness, expos, and community initiatives.
Every rupee we spend across these areas is essential to delivering a top-quality, high-benefit product. Any compromise in sourcing, processing, testing, or packaging would directly affect purity - and as a strict policy, we will never do that. Our products are crafted with uncompromised quality, from farm to sachet.
Founder’s Note
I started Keerai Kadai with a dream - to revive India’s forgotten plant based wellness and bring them back into every household, just like milk and newspaper arrive every morning.
Today, with a network of 1,500+ farmers, 15,000+ pincodes served, and a passionate team, we deliver fresh, nutritious products directly from farm to home within hours. Our mission is built on a simple belief:
Healthy customers and happy farmers must grow together.
We are proud to bridge the gap between farming and technology - from hydroponic micro-green cultivation in urban areas to modern processing units that preserve the purity of traditional greens.
Every success we celebrate is shared with our farmers.
Every product we create carries their contribution, pride, and resilience.
Thank you for supporting a movement that brings India’s traditional greens back to life and makes wellness accessible to all.
Regards,
Sriram Prasad G
CEO & Founder, Keerai Kadai Ventures Private Limited
ceo@keeraikadai.com